BDS Guide to Strategic Campaigning

Overview:

• The BDS (Boycott, Divestment, Sanctions) guide emphasizes the importance of strategic campaigning for Palestinian rights.
• It advocates for selecting impactful targets, building coalitions, and planning campaigns carefully.
• The guide is inspired by the South African anti-apartheid movement and seeks to achieve freedom, justice, and equality for Palestinians.

Key Strategies:

• Target Selection: Focus on companies or institutions deeply complicit in Israel’s actions.
• Coalition Building: Work with diverse movements to maximize impact.
• Media and Public Engagement: Use recognizable brands and effective communication.

Action Steps:

• Conduct research, engage allies, start with soft asks, and escalate if necessary.
• Develop a clear media strategy, timeline, and power mapping to influence decision-makers.